The brief
A casual mobile title that needed to feel warm and tactile from the first frame — a character-led splash that invites a tap, then carries the player smoothly into the game.
The approach
Cozy doesn't mean simple. We led with character and a single, unmistakable call to action, then designed an onboarding and progression flow that teaches one thing at a time — keeping the warmth while staying legible on a small screen.
The outcome
A first impression that feels like the game it's selling — inviting, clear, and ready to play. Layer 7, done properly.